Senior Director, Digital Content Marketing - US

Company: Siemens Mobility
Location: Fremont
Posted on: November 18, 2024

Job Description:

Company OverviewSiemens is a global leader in electrification, automation, and digitalization, driving innovation across industries such as energy, healthcare, infrastructure, and manufacturing. As part of our continued digital transformation, we are seeking a strategic leader to modernize and elevate our global digital content strategy and experience, driving the evolution of our Digital Industries Software online experiences and related digital platforms.Job SummaryThe Senior Director, Digital Content will lead the effort to redefine how Siemens Digital Industries Software approaches digital content. This role will work cross-functionally with teams across the organization, including marketing, product, IT, and regional business units, to create and implement a modern, unified content strategy that enhances customer experience and supports Siemens' business goals.This leader is a seasoned modern marketing expert with proven experience driving innovative content programs across a global, matrixed organization. This position will be responsible for building a culture of digital content innovation, ensuring Siemens.com becomes a dynamic, user-centric platform that supports customers across their lifecycle. The role will be instrumental in transforming Siemens' digital content practices, ensuring consistency, quality, and customer engagement across digital touchpoints.Key Responsibilities

• Lead the modernization of Siemens Digital Industries Software' content strategy to align with global business objectives.
• Define content goals, KPIs, and strategic roadmaps to drive user engagement and meet key business outcomes.
• Ensure brand consistency and quality by establishing content guidelines and governance across digital platforms.
• Collaborate closely with UX, design, IT, marketing, and product teams to deliver seamless, integrated digital experiences.
• Leverage analytics and audience insights to deliver personalized content that resonates with Siemens' diverse global audiences.
• Establish and promote best practices for content creation, publishing, and optimization in collaboration with cross-functional teams.
• Partner with global and regional teams to align content strategy with marketing campaigns, product launches, and corporate initiatives.
• Continuously optimize content performance through data-driven approaches, including web analytics and A/B testing.
• Work with IT and digital teams to enhance content management systems (CMS) and tools to support efficient content creation and distribution.
• Support content localization for Siemens' global audience while ensuring cultural relevance and consistency with the global brand.
• Ensure content complies with global accessibility standards (WCAG) and legal regulations (GDPR), championing inclusivity and compliance across platforms.Qualifications
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 10+ years of experience in global digital content strategy, content marketing, or similar roles.
• Proven ability to collaborate across functions, driving strategic alignment in large, matrixed organizations.
• Excellent communications skills to inspire and influence stakeholders across the organization-from senior leaders to execution teams.
• Solid understanding of user experience (UX) and the role content plays in customer engagement across the lifecycle.
• Familiarity with content management systems (CMS) and digital platforms, with a preference for experience with headless CMS solutions.
• Data-driven mindset with experience in leveraging analytics and audience insights for continuous content optimization.
• Familiarity with global content needs, localization practices, and managing content across multiple regions and languages.
• Understanding of legal compliance requirements, including accessibility standards (WCAG) and data privacy (GDPR).
• Ability to influence cross-functional teams and stakeholders to drive content innovation and modernization.Why Join Us?At Siemens, you will play a pivotal role in shaping the future of digital content across a global organization that is at the forefront of innovation. As the Senior Director, Digital Content, you'll work with diverse teams across the company to modernize content practices, helping Siemens Digital Industries Software deliver meaningful digital experiences to customers around the world. Join us in driving digital transformation on a global scale.
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