Lifecycle Marketing Manager

Company: DocuSign, Inc.
Location: San Francisco
Posted on: October 18, 2024

Job Description:

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doWe are looking for an experienced Lifecycle Marketing Manager to develop and implement onboarding, engagement, activation, and conversion campaigns targeting our global trial audience. As a Lifecycle Marketing Manager, you will build and execute multi-channel onboarding, engagement, activation, and conversion campaigns and experiences, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign's marketing website. This high-impact, revenue-driving role will be at the forefront of the Lifecycle Acquisition team, contributing to developing and refining our trial strategies and ensuring they align with company objectives. This role is ideal for a data-driven marketer with a passion for optimizing the customer journey and enhancing user engagement. You will have the opportunity to partner closely with cross-functional teams including eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing. This role will also support critical Product-Led Growth initiatives, tailoring GTM campaigns to drive engagement, conversion, and incremental revenue.This position is an individual contributor role reporting to the Lifecycle Marketing Director.Responsibility

• Partner closely with the Lifecycle Marketing trial lead to build and implement global email, in-product, and mobile campaigns to drive trial onboarding, engagement, product activation, conversion, and ultimately revenue growth
• Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to trialists, delivering trial product activation and conversion across key growth markets
• Contribute to the overarching lifecycle trial monetization strategy, aligning with company OKRs while driving incremental revenue
• Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while using A/B testing and other experimentation methods to continually refine campaign effectiveness
• Communicate lifecycle marketing strategies, tactics, plans, and results across teams
• Influence product growth roadmaps to drive frictionless trial user experiences and business outcomes
• Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance. Generate comprehensive reports on campaign performance and communicate insights to stakeholders
• Partner with internal teams across eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing to optimize and execute campaignsWhat you bringBasic
  • 5+ years experience in lifecycle marketing or similar role at a fast-growth company, ideally from a product-led SaaS business
  • Experience with multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
  • Demonstrated ability to drive insights and trends from data
  • Bachelor's degree in marketing, business, or related fieldPreferred
    • Strong project management skills and attention to detail
    • Dynamic, highly-motivated, organized, self-starter
    • Excellent written and verbal communication
    • Highly analytical and metrics-driven
    • Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
    • Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms
    • Ability to think strategically and effectively to drive programs from inception to execution to analysis
    • Experience collaborating with cross-functional teams and collaboratorsWage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $101,500 - $156,750 base salaryIllinois and Colorado: $97,000 - $133,300 base salaryWashington and New York (including NYC metro area): $97,000 - $139,525 base salaryThis role is also eligible for bonus and .Global benefits provide options for the following:
      • Paid Time Off: earned time off, as well as paid company holidays based on region
      • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
      • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
      • Retirement Plans: select retirement and pension programs with potential for employer contributions
      • Learning and Development: options for coaching, online courses and education reimbursements
      • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsLife at DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at .If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance.States Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.Equal Opportunity EmployerIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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Keywords: DocuSign, Inc., Pleasanton , Lifecycle Marketing Manager, Executive , San Francisco, California