Marketing Technology Implementation Director (Adobe), Digital Experience Platform

Company: Servicenow
Location: Santa Clara
Posted on: October 27, 2024

Job Description:

Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job DescriptionWhat you get to do in this role:

• Build and maintain strategic relationships with Adobe, ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals.
• Hold Adobe accountable for delivering on their promises, ensuring we are treated as top-tier clients.
• Ensure that Adobe's offerings are well-integrated and adopted across the organization and ServiceNow is using best practices and methods to improve time to market.
• Create a vendor score framework with Adobe to ensure compliance and delivery of contract goals.
• Collaborate and lead cross-functional teams, including DT, Marketing, and external partners, work with team to ensure detailed architecture and implementation plans for strategic projects are in place.
• Develop and implement technical processes and align with DT architecture and governance to optimize the use of marketing technology.
• Align across broader ServiceNow to ensure broader adoption of Adobe capabilities across teams inside and outside of Marketing.
• Ensure marketing is getting the value out of key new features like Firefly AI and AJO B2B.
• Lead workshops, trainings, and Adobe led analysis to ensure marketing can align current processes to Adobe capabilities.QualificationsTo be successful in this role you have:
  • Bachelor's degree in Computer Science, Information Technology, or a related field. A Master's degree is preferred.
  • Relevant certifications in Adobe marketing solutions are a plus.
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.
  • Strong analytical and problem-solving skills, with a focus on delivering business value.
  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
  • Experience with the TOGAF architecture approach and processes.
  • Strong knowledge of marketing technology trends, Martech architecture, and best practices.
  • Proven experience in leading large-scale Martech implementation projects in a complex, matrixed organization.
  • At least 10 years of experience working with Adobe's marketing platform, including Adobe Experience Cloud, Adobe Campaign, Adobe Analytics, and Adobe Target.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. .Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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