Sr. Content Marketing Manager

Company: Enumerix
Location: Palo Alto
Posted on: November 6, 2024

Job Description:

About Enumerix
Enumerix is revolutionizing the field of genomics with our cutting-edge UltraPCR platform. We are seeking a Content Marketing Manager to help drive demand for our innovative genomics products and increase brand awareness of Enumerix.
Position Overview
As Sr. Content Marketing Manager, you will be responsible for developing and implementing our content strategy to drive demand for our innovative genomics products and increase brand awareness of Enumerix. You will produce engaging multimedia content across all marketing channels - that moves potential customers from awareness to action. You will work closely with the Product and Marketing teams to ensure consistency in messaging and to align content initiatives with overall business goals. The role reports to the VP of Marketing.
Key responsibilities

• Produce high-quality, engaging demand generation content across various formats, including blog posts, videos, eBooks, infographics, and social media posts
• Develop thought leadership pieces (articles, opinion pieces, industry insights) that establish Enumerix as an authority in the field
• Create press releases that effectively communicate key messages and company news, and secure media placements with the help of agency partners
• Manage the budget and partnerships with publications for strategic content placements and ongoing advertising
• Track and analyze content performance metrics, providing insights and recommendations for continuous improvement
• Oversee external agencies and contractors to produce content
• Own the company content style guide, ensuring all public-facing materials across teams follow the same standards in writing, grammar, punctuation, and tone
• Stay up-to-date with industry trends and competitor activities to identify opportunities for content development and improvement
  Qualifications
  
  • Advanced degree (Ph.D. or Master's) in Biology, Molecular Biology, or a related field
  • 5+ years of content marketing, demand generation, or product marketing experience in the genomics or life sciences industry
  • Proven track record in developing and executing successful content strategies that drive demand and increase brand awareness
  • Exceptional writing, editing, and content production skills, with the ability to craft compelling content across marketing channels
  • Ability to work effectively in a fast-paced, cross-functional environment
  • Strong understanding of the genomics market, including key players, trends, and customer needs is a plus
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Keywords: Enumerix, Pleasanton , Sr. Content Marketing Manager, Executive , Palo Alto, California