Communications Director (Hybrid Opportunity)

Company: Stanford Blood Center
Location: Palo Alto
Posted on: November 14, 2024

Job Description:

The Stanford (CDI) in the Department of Psychiatry and Behavioral Sciences is seeking a full-time hybrid Communications Director to work with leadership to develop and implement communications and marketing initiatives.
CDI is a leading center for implementation science that drives the effort to get the best and latest treatments to all patients. CDI consists of three national federally-funded implementation centers:

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• The Center for Dissemination and Implementation At Stanford (C-DIAS), National Institute on Drug Abuse (P50DA05402)
  
• The Research Adoption Support Center (RASC), National Institutes of Health Healing Addiction Long Term (HEAL) initiative (U2CDA057717)
  
• The new National Center for Mental Health Dissemination, Implementation, and Sustainment (MHDIS), Substance Use and Mental Health Services Administration (H79SM090078).
  
  The Communications Director will provide strategic direction for marketing and communications activities across projects. They will work with leadership, staff, and national consultants to develop communications plans to disseminate and share our mission, goals, and work. We are looking for a high energy, creative, and mission-driven person, with at least five years of expertise across multiple communication platforms. We seek a professional with proven expertise in executing campaigns that build awareness of a brand and its services, preferably for a non-profit or mission-driven organization; expertise in translating scientific content to lay audiences; expertise with digital, web, print, and social media marketing; demonstrated ability to work with multiple program areas and internal stakeholders; experience or interest in a mental health, addiction, health, or social service-related field; and expertise with brand management. This position is an excellent opportunity to have meaningful societal impact with national visibility. This position is hybrid with Tuesdays/Thursdays based in Stanford's Research Park.
  Duties include:
  
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  • Recommend and execute marketing strategies to meet business objectives.
    
  • Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
    
  • Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
    
  • Oversee design and production of marketing materials from inception to deployment.
    
  • Conduct market research, including competitive benchmarking, and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
    
  • Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
    
  • Plan and execute events to support marketing objectives.
    
  • Manage vendors/consultants on specific projects.
    
  • Manage project/program budget(s) and coordinate invoice processing.
    
  • May oversee interns and other contingent staff; provide staff training.
    
    * - Other duties may also be assigned
    DESIRED QUALIFICATIONS:
    
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    • Proven expertise in executing campaigns that build awareness of a brand and its services, preferably for a non-profit or mission-driven organization.
      
    • Expertise in translating scientific content to lay audiences.
      
    • Expertise with digital, web, print, and social media marketing.
      
    • Demonstrated ability to work with multiple program areas and internal stakeholders.
      
    • Experience or interest in a mental health, addiction, health, or social service-related field is a plus.
      
    • Expertise with brand management.
      
      EDUCATION & EXPERIENCE (REQUIRED):
      
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      • Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
        
        KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
        
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        • Previous experience in product, program, and/or services marketing.
          
        • Ability to drive cross-functional groups toward a common goal.
          
        • Experience with project management and the ability to manage multiple projects simultaneously.
          
        • Understands how to implement integrated marketing programs across channels including digital and print.
          
        • Experience with market research and data analysis.
          
        • Demonstrated problem solver.
          
        • Excellent written and oral communication and presentation skills.
          
          PHYSICAL REQUIREMENTS*:
          
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          • Constantly perform desk-based computer tasks.
            
          • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
            
          • Occasionally grasp forcefully, writing by hand.
            
          • Rarely sort/file paperwork.
            
            * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
            WORKING CONDITIONS:
            
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            • Occasional work on evenings and weekends.
              
            • This is a hybrid position; successful candidates will work onsite two days per week.
              
              WORK STANDARDS:
              
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              • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
                
              • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
                
              • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, .
                
                The expected pay range for this position is $108,450 - $133,077 per annum.
                Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location, and external market pay for comparable jobs.
                At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website () provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
                Why Stanford is for YouImagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our and empower you with:
                
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                • Freedom to grow: We offer career development programs, tuition reimbursement, or audit courses. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
                  
                • A caring culture: We provide superb retirement plans, generous time-off, and family care resources.
                  
                • A healthier you: Climb our rock wall, or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
                  
                • Discovery and fun: Stroll through historic sculptures, trails, and museums.
                  
                • Enviable resources: Enjoy free commuter programs, ridesharing incentives, discounts and more.
                  
                  We believe Stanford's future success will be shaped by the diverse perspectives, unique experiences, and inclusive culture of its community.
                  Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources at stanfordelr@stanford.edu.
                  Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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Keywords: Stanford Blood Center, Pleasanton , Communications Director (Hybrid Opportunity), Executive , Palo Alto, California