Mgr, Search Strategy

Company: Direct Staffing Inc
Location: Mountain View
Posted on: November 6, 2024

Job Description:

Job DescriptionMgr, Search StrategyLocation: Mountain ViewExperience: 2-5 yearsRelocation: YesBonus: YesTravel: OccasionalResponsibilities

• Manage an agency for specified SEM campaigns.
• Ensure revenue, budget, ROI, and other business goals are met.
• Analyze and report various performance metrics of SEM campaigns.
• Analyze industry trends and competitive landscape to exploit expansion and optimization opportunities.
• Optimize keyword coverage, keyword bids, account structure, and ad copy.
• Design and execute A/B tests on landing pages to optimize performance.
• Collaborate with other marketing channels to exchange data observations and learning.
• Analyze user behavior on landing pages and conversion funnels using web analytic tools.Qualifications
• At least 3 years of hands-on experience in developing and optimizing large-scale paid search campaigns.
• Highly analytical, yet creative, detail-oriented, organized, and a good team player.
• Strong critical thinking ability and communication skills.
• Familiarity in driving global initiatives and coordinating across multiple time zones.
• Experience in analyzing large datasets to gain insights and draw conclusions.
• Experience in using keyword bid management and web analytic tools is desirable.Additional InformationAll your information will be kept confidential according to EEO guidelines.Direct Staffing Inc
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Keywords: Direct Staffing Inc, Pleasanton , Mgr, Search Strategy, Other , Mountain View, California